Sep 29, 2011
My reasonable method of pricing is pretty simple. My cost +16 cents (remember, credit card fees are an average of 6.5 cents per gallon), which leaves me with a net margin of 9.5 cents. I base my price on my current cost, and I get a delivery almost daily. However if there is a move of 1.5 cents or less, in either direction, I will not move my street price until the next move. I don't care where my competition is price wise, it has nothing to do with my pricing, and I know that it irritates both my customers, and competitors at times.